{"id":2407,"date":"2021-01-18T00:23:10","date_gmt":"2021-01-18T00:23:10","guid":{"rendered":"https:\/\/rosianexpress.agencybusiness.ro\/?p=2407"},"modified":"2024-07-18T00:23:26","modified_gmt":"2024-07-18T00:23:26","slug":"rebranding-rosian-express-joy-since-1992","status":"publish","type":"post","link":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/rebranding-rosian-express-joy-since-1992\/","title":{"rendered":"Rebranding Ro\u0219ian Express &#8211; Joy since 1992"},"content":{"rendered":"<p>Following the rebranding process, the brand platform (brand strategy and brand architecture) and brand identity underwent adjustments, redesign and positioning changes, and the corporate communication system was redefined.<\/p>\n<p>In order to strengthen our position in the market and to reach new audiences, we wanted to obtain a visual refresh in accordance with the message we want to convey &#8211; Joy since 1992.<\/p>","protected":false},"excerpt":{"rendered":"<p>Following the rebranding process, the brand platform (brand strategy and brand architecture) and brand identity underwent adjustments, redesign and positioning changes, and the corporate communication system was redefined. In order to strengthen our position in the market and to reach new audiences, we wanted to obtain a visual refresh in accordance with the message we&#8230;<\/p>","protected":false},"author":1,"featured_media":2408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/posts\/2407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/comments?post=2407"}],"version-history":[{"count":1,"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/posts\/2407\/revisions"}],"predecessor-version":[{"id":2409,"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/posts\/2407\/revisions\/2409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/media\/2408"}],"wp:attachment":[{"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/media?parent=2407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/categories?post=2407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosianexpress.agencybusiness.ro\/ro\/wp-json\/wp\/v2\/tags?post=2407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}